![]() Watching a video on the Website will earn the Participant 25 Tokens per video per day. Limit of up to 250 Tokens for person recruited per day. For each person who clicks on the Participant's faction flag and completes the Initial Sign-In in to the Website, the Participant will earn 50 Tokens. Limit of 25 Tokens per Promotion Period.Ī Participant can create his/her own Horde or Alliance faction flag on the Website and download and post his/her faction flag on message boards, personal websites, and blogs and earn 25 Tokens per Promotion Period. Even though there is a maximum of five email messages that can be sent in one (1) day, there is no limit on the number of Tokens earned each day through email referrals.Ī Participant who clicks on the "Product Facts" link on the Website will earn 25 Tokens. If multiple Participants refer the same friend, the Participant whose email brings the referred friend to the site will receive the 50 Tokens for the referral. Emails can be sent to a maximum of five (5) email addresses per day. Limit of 25 Tokens per day.Ī Participant who emails friends with promotion details, and for each friend that completes the Initial Sign-In after clicking a link from the email he/she receives for the Promotion (only applies to "new" Initial Sign-Ins, does not apply to any "friends" that may have previously signed-in to the Website), the Participant, will earn 50 Tokens per new "friend" Initial Sign-In. Limit of 100 Tokens per Promotion Period.Įach day a Participant returns and signs-in to the Website will earn the Participant 25 Tokens with the exception of the Initial Sign-In. The first time a Participant signs in to the Website and designates their choice of either the Horde or Alliance faction ("Initial Sign-In") will earn the Participant 100 Tokens. A participants can only have 2000 at one time, and will be forced to spend them if they wish to gain more. There are many ways to gain tokens, with some that are per day, while others only award once. Starting on May 15th, 2009 at 3:00pm Eastern Time all residents of the United States are allowed to open accounts at to begin gaining tokens to be used to enter one of several sweepstakes drawings to be held through out the promotion. It was later reintroduced with World of Warcraft under similar limited release with two flavors of choice, with each representing a faction within the game: Citrus Cherry Flavor for the Horde (the same flavor as the Halo Game Fuel) and Wild Fruit Flavor for the Alliance, with members of those factions being displayed on the bottle of their flavor.īoth the Halo 3 promotion and the WoW promotion were only available in the United States. Mountain Dew Game Fuel, produced by Pepsi Cola Inc., was a new version of Mountain Dew soda released on August 13th, 2007 and available for 12 weeks in stores for the release of Halo 3. Mountain Dew will face competition for the hearts of British gamers - Global Brands energy drink Kick also has a history of marketing itself to UK gamers. “Given how relevant gaming is with our core consumers and Mountain Dew’s history of gaming, we’re expecting this activity to exhilarate Dew fans,” said PepsiCo UK senior brand manager Simon Cheape. The Halo 4 promotion, which will run on regular Mountain Dew and Game Fuel, is aimed at 16 to 24-year-olds and gives them the chance to win prizes including trips to the US. This helped cement Mountain Dew’s association with gaming in the US, a strategy the brand appears to be repeating in the UK. A limited-edition Mountain Dew Game Fuel was rolled out in the US in 2007 in association with Halo 3, with later US editions of the drink tying up with World of Warcraft and Call of Duty Modern Warfare 3. ![]() The brand’s British bottler, Britvic, will be rolling out a raspberry flavoured Mountain Dew variant called Game Fuel, which it claimed offered consumers “the ultimate drink to enjoy during gaming sessions”. ![]() Mountain Dew is enjoying strong growth since its UK launch in 2010, with sales up 82.3% by volume and 64.5% by value to £17.6m. The largest-ever UK push for the PepsiCo brand kicks off later this month with a limited-edition variant and a tie-up with Halo 4. Mountain Dew - long associated with US video gaming - has set its sights on British gamers. ![]() Lumina Intelligence: UK Food & Drink Reports. ![]()
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